What is SEM? and What is SEO?

What is SEM? And What is SEO?

SEM Search Engine Marketing is often used to describe paid search marketing initiatives. SEM is usually used to portray the immediate, money paid portion of search engine marketing this is usually: PPC (pay-per-click), CPC (cost-per-click) Bing Ads, Yahoo Ads any form of search engine results page ads.

SEO Search Engine Optimization is the approach of manipulating aspects of a website to improve its ranking in search engines. SEO is a process of affecting the visibility of a website in a search engine’s unpaid results. This is often referred to as “organic,” or “natural,” results. Various approaches are taken to achieve that goal, such as submitting the Web site to directory services, and addressing Web site architecture and content.

SEM

PPC

CPC

Geotargeting

Mobile Search Advertising

Keywords Research for SERP ads

Enhanced Campaigns

Google AdWords

Bing Ads

Yahoo Ads

Content Writing for Ads

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SEO

Link Building

Mobile Search

Keywords Research for Ranking

Meta Tag Optimization

Meta Data/Content Optimization

Local Search

SEO for eCommerce

Authorship

PageRank

Content Marketing for SEO

Authority Content for SEO

YouTube Optimization

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